WATCH: Regine’s New Makeup Line, Reigne, Is Perfect For ~Busy~ Working Women

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“We made makeup easier for everyone,” says Regine.

By Samantha Clerigo | March 9, 2020

Asia’s Songbird and birit queen Regine Velasquez-Alcasid is all too familiar with the struggles of busy, on-the-go women especially when it comes to putting on makeup. As an in-demand singer-actress who’s also a devoted wife and mom, she’s all for products that help her save time and effort—and TBH, who isn’t? This is precisely why the songstress, who’s also a makeup addict (check out her beauty revelations here!), has partnered with Australian beauty brand BYS to launch her own easy-to-use makeup line aptly called Reigne, which is specifically created for working Pinays who want fast and effective beauty solutions.

The 22-piece collection features everyday makeup essentials: lipsticks, eyeshadow palettes, a foundation-and-concealer duo, as well as brow pencils and brow kits (“‘Cause kilay is life!,” says Regine). All products are certified cruelty-free and hypoallergenic, too, so they’re safe even for those with sensitive skin.

Even better: Regine made sure they used paper packaging as much as possible, limiting the use of unnecessary plastics in her products. “Although meron pa din, kasi cannot be helped eh,” says Regine. “But at least, kahit paano, less plastic.” She dreams of a day, though, when beauty products can be waste-free. “Hopefully [people] can invent something na hindi na talaga tayo at all gagamit ng plastic—especially sa makeup, ‘di ba?”

Watch as Regine spills more about Reigne in this exclusive video:

Here’s a quick look at all of the products:

1. Lipsticks, P449 each

Choose from seven royalty-worthy lipstick shades ranging from subtle pinks and nudes to bold berries and reds, all with a cream satin finish. Our top pick: Queen of the Night, a show-stopping red shade in a special gold casing. Here are the other shades: Princess (nude pink), Duchess (medium pink), Viscountess (deep pink), Baroness (brown red), Marquess (red violet), and Countess (mauve pink/red).

2. Foundation and Concealer Duo

This double-duty product is Regine’s personal favorite from the line, and features a blendable, buildable powder foundation with a complementing concealer (in a creamier formula)—available in five shades to complement every skin tone. Guaranteed to be non-drying, it’s infused with hyaluronic acid to keep skin moisturized and flake-free all day. “I’m very excited about this,” says Regine, who adds that the formulas offer light to medium coverage. (P.S. She’s wearing it during the interview!)

It comes in five shades: Ivory, Medium Beige, Natural Beige, Warm Beige, and Natural Tan.

3. Eyebrow Pencil

Always on the go? Outline and fill in sparse brows in a jiffy with this triangular-shaped, easy glide-on retractable pencil. It comes with a spoolie brush on the other end to easily blend your color for a more natural look.

Choose from three Pinay-friendly shades: Regent (Light/Taupe), Monarch (Medium Brown), and Consort (Dark Brown).

4. Brow Kit

If you’re a little bit more advanced in the brow game or prefer perfecting your arches with a powder formula, this kit is what you need. It contains three brow colors that can be used alone or together to get your exact shade, an angled eyebrow brush for precise application, and a brow pencil for easy drawing and touch-ups.

Choose from two shade kits: Majestic (medium brown) and Grand (dark brown)

5. Eyeshadow Palette

Go from day to night with this handy palette that features six wearable eye colors—a mix of highly-pigmented mattes and striking shimmers in warm hues—selected by the Songbird herself. The super smooth and blendable powder formulas allow seamless blending, even for eye shadow newbies.

6. Powder Blush

Flaunt a fresh, youthful flush with this silky, blendable blush that won’t cake, crease, or settle into fine lines. Plus, it comes in three shades that embody the Songbird’s timeless elegance and energy: Your Majesty (sweet pink), My Lady (soft coral), and Your Grace (deep brown)

7. Collection Gift Box

Want them all? You can snag a limited edition makeup set featuring all the makeup essentials from the Reigne line (except the lipsticks) in a special boxed set that comes with a free mirror, too! Choose from five variants depending on your skin tone: Supreme 1 Ivory, Supreme 2 Natural Beige, Supreme 3 Medium Beige, Supreme 4 Warm Beige, Supreme 5 Natural Tan.

Shop the complete Reigne Collection at Beauty Beat now!

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