How To Do Online Beauty Shopping Like A Pro

It's an "add-to-cart" kind of day!
By Elaine Reyes

As much as we love scouring the beauty aisles and spending hours upon hours at the beauty counter, there’s a different kind of thrill that comes with shopping in your pajamas, blissfully pressing “add to cart” at the oddest hour, and then waiting for your package to arrive—like a gift from you to you!

But of course, it can also be risky business—that is, if you don’t know what you’re doing. Here, we share some tips on how to make your next online beauty purchase a success, so you can easily stock up on your makeupskin care, and hair and body faves, anytime, anywhere.

Tip #1: Shop from trusted brands.

These days, literally ~anyone~ can sell online through social media channels and online marketplaces. While this makes it easier to find what you need at the tap of a finger, there’s also the danger of encountering fraudulent merchants and counterfeit goods—including fake makeup!

For your safety, go for established and legitimate online stores, such as Beauty Beat, or online sellers with a good track record. (Do your research!) Be extra wary of online payments, too. Use a credit card instead of a debit card for better protection, or use online services like PayPal, which add an extra layer of security. It’s also not a bad idea to go for COD or Cash on Delivery, which means you only pay once you get the goods!

Make sure the lippies you buy are the real thing!
Try the derma-approved Bell HYPOAllergenic Mat Liquid Lipstick by Marcelina, P499.

Tip #2: Make sure you find the right match.

The trickiest thing about makeup shopping online? Not being able to test and swatch the product on your skin. The safest route would be to go for what you know—meaning, products you’ve already tried and tested at the store or have actually used before.

If you’re eyeing something new, though, it’s best to find a swatch online. Beauty Beat and its partner brands often showcase swatches of products on social media, so keep an eye out for those. (Stay tuned for more swatches on the site, too!) You can also check out beauty blogs for real-life photos of the product or as worn on different skin tones.

Check out the gorgeous color payoff of the shades from the 
Lustrous Bronze and Highlight Palette, P1,499

Tip #3: Mind the bestsellers.

If you’re unfamiliar with the choices or overwhelmed by the variety, it helps to zero in on the top sellers, which are usually the first ones you see on shopping sites, anyway. These tend to be the most universally flattering products, so there’s less chance of ending up with something you won’t love.


Looking for a foolproof purchase? Try Luster by Nadine Lustre, P3,000,
a.k.a. an online favorite at Beauty Beat!

Tip #4: Read before you buy!

Make up for the fact that you can’t physically examine the product by really reading the product description and other important details—including the ingredients—especially if you have sensitive skin. Also helpful: Checking out the fine print of your online store of choice, particularly return and exchange policies, just to make sure your bases are covered. Tip: If you're immediately unhappy with your package, keep the item sealed and in mint condition so as to qualify for an exchange or refund.

Tip #5: Don’t miss out on online deals.

Aside from saving you time and transpo money, online shopping also offers plenty of opportunities to score major savings. Make sure to subscribe to a site’s newsletter or follow their social media accounts to be the first to know about online-only deals, flash sales, pre-order discounts, gifts with purchase, free shipping, and more! 

Ready to do your beauty shopping online? Check out the latest offers from Beauty Beat here. Don’t forget to sign up for exclusive updates!